You have probably found that some of your buyers buy from you each time you release something new. Perhaps that has even motivated you to create new products more often, just to satisfy the needs of your repeat customers. What about the 90% of the people on your list who have never bought anything from you? You need to build a stronger relationship with them! You need to find out what they need.
You see, there are two primary reasons why 90% of the people on your list are not buying from you. they either don’t trust you, or they don’t need what you have to offer.
Here is what I do to create trust and to find out what they need:
I write an email that looks like this:
Subject line: {!firstname_fix} – I need your help
Dear {!firstname_fix},
I need your help!
I am in the process of creating a brand new product, and I want to make sure that it meets your needs.
What is the number one thing you want to learn more about (your niche)?
What is the number one challenge for you in (your niche)?
What would you like to see me produce to help you?
Thanks in advance for your answers,
When you get the response
Immediately reply to each one, answering the questions for him or her in the email response. Additionally, take all the questions and your answers compile them into an eBook and send it free of charge to everyone that replied to your e mail.
This does two things:
1) It allows you to build incredible rapport with your subscribers, by actually answering their questions and showing them that others are involved in asking you questions too.
Along this line, it also shows that you are a generous person by revealing to them information they would normally have to pay for. In fact, you could assemble the questions and answers into a paid eBook, to be sold at a later date. But, either way, be sure to answer each question personally.
2) It gives you insight into what the people on your list really need, and if you will simply create products that meet the needs of the people on your list you will make money.
One of the things I see people doing online is finding products that they think will make them money, or creating products they think will meet a need and then trying to sell these products to their list. Then they often wonder why they don’t sell, it’s because they are trying to sell people things they don’t need!
Take a better approach
Ask your subscribers what they need and want and then produce it for them. You see, no matter how similar your list niche is to someone else’s, your subscribers are unique. They have come to your web site and your list through a unique process, one that is uniquely yours. If you have been building your list using article marketing, you have an even more unique relationship with your subscribers because they already know and trust you. Their needs are going to be different than some generic list in your niche. You must find ways to specifically meet your subscriber’s needs online. When you do they will pay you for it. One thing that is critically important is that you have to continue to create products if you want to continue to grow your income. For example, if you have only one product then once someone has purchased that one product, you cannot make any more money with that subscriber. You might as well unsubscribe him or her from your list! If you create another product, your subscribers will purchase it from you and that can create passive income.
Have you created any products? Let me know what you think!
